Ad Revenue Calculator
Updated July 2026
Estimate ad earnings from traffic volume and CPM. Useful for sanity-checking a content plan before you build it — the number of pageviews required is usually larger than people expect.
Ad Revenue
Frequently Asked Questions
What is CPM?
Cost per mille — what an advertiser pays per thousand impressions. Indian traffic typically commands lower CPMs than US or UK traffic.
What is the difference between CPM and RPM?
CPM is what advertisers pay per thousand impressions. RPM is what you actually earn per thousand pageviews, after fill rate and the platform's cut.
How much traffic do I need to earn meaningfully?
At a low CPM, meaningful revenue needs high volume. Run your own numbers here rather than trusting a headline figure — and note that niche matters more than raw traffic.